What Does "Metadata" mean?

Metadata--literally, meaning "data about data"--(you can't make this stuff up!) is used by search engines, libraries, bookstores, etc., to help people categorize and locate books.  Metadata "tags" are like individual keywords--like the things you see on Amazon in the tag list--words that people might use in searching for your book, or a book like yours.  The Metadata "description" is a paragraph--think of  it like the blurb on the back of your book.  What will hook people into reading it?

There's a great article on PBS.org, from 2010, that explains metadata in minute detail, and it's well worth reading; you can find it here:  http://www.pbs.org/mediashift/2010/10/a-self-publishers-guide-to-metadata-for-books285.html .  I highly recommend reading it, in order that you can understand, and take advantage of, the metadata fields (keywords and description) available to you, not only at Amazon, Nook, etc., but as part of the information that we embed, invisibly, inside your ebook, helping search engines and retailer searches find your novel, biography, poems or other book.

 
Need help figuring out what keywords to use?  Search Amazon for books in your niche or genre that are at the top of the charts, and see what keywords (tags) they are using; compile a list, and then pick the ten best.  Don't reinvent the wheel! 

Holiday Closing Alert!

Independence Day (July 4th), 2020 

(And a notice about phone calls.) 

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As amazing as it is, this year, for the first time ever,  we're going to be closed for the 4th of July!

That means we're going to be closed, Friday-Monday, July 3rd, 4th and 5th, 2020.

And please, don't forget why we honor Independence Day. 

A notification about phone calls:  due to the COVID-19 plague, we've significantly increased our incoming inquiries--nearly double our usual volume--and the number of incoming inquiries by phone has been literally overwhelming.  Although most writers will say that their call "will only take 15 minutes," the truth is, that after 10 years of doing this, most author inquiry calls take an hour.  45 minutes at best. I'm currently receiving 7-10 calls/day, and due to that, I've had to stop accepting incoming phone calls, which my voicemail will tell you. You can leave a message--I can't call you back without one--and if a call is needed, I will of course call you.  But we have very complete and extensive email replies, handouts and our website is very informative. Almost all the questions that I receive during a call are actually already answered on our site, or are, in fact, publishing questions, not questions about our services, what we do, what we offer, or the like.  I already handle between 90-130 emails/day, as it is. I can't handle that many emails and take 7-10 hours of calls each day. I can't. So, in order to be able to answer this huge email volume, to help the greatest number of people, with my time, I've had to stop accepting calls.  I'm sorry, but that's just how it is. I'm in the process of setting up a call-appointment function, for free 15-minute calls to answer questions from new prospective customers and longer paid sessions for folks who generally want consulting on "publishing," generally (and for prospective kids' book publishers, as a special category of paid consulting).  But that functionality isn't yet set up. I hope to get that working the week of the 5th July, sometime.  

Thank you for your understanding.