Jeffrey Marks--Intent to Sell: Publishing the Genre Novel
So you’ve sold your novel.
Congratulations. Now all you have to do is sit back and wait for the reviews and royalties to come rolling in, right? Not exactly. The process of promoting your own work should begin before the ink is dry on your contracts. I’m not going to talk about including promotional language in the contract with your publisher. It doesn’t matter if you’re publishing your first novel or bringing an entire series out in e-book format.
So how do you make a splash when over 100,000 new books are published each year? How do you stand out when they are all vying for attention? Jeffrey Marks, the author of Intent to Sell: Marketing the Genre Novel, and the long time moderator of the Yahoo Group, Murder Must Advertise, can help. The book is in its fourth edition (courtesy of Booknook) and is the only book that helps genre authors (mystery, science fiction, romance and Westerns) find the keys they need to make their name stand out. Marks is internationally known as a marketer and has led seminars across the globe. His own works have been nominated for every major mystery award and has won the Anthony.
First of course, you can purchase his book, Intent to Sell: Marketing the Genre Novel, as an e-book for $5.99 or a paperback at $12.99 using the following links:
Kindle e-book: Click Here to Buy Me
Paperback edition: Click Here to Buy Me
If you’re hoping for more personalized services, Marks offers an e-mail course. The course consists of six lessons, which help you walk through the steps of creating the exact promotional items that a publicist would charge thousands for. He’ll read and critique the marketing materials that you create and suggest the best way to brand yourself as an author. He’ll look at the content on your website as well. The class runs six weeks, and each class only contains 6-10 students. You can share ideas with the other authors in the class or work 1-on-1 with the instructor. The six week course is just $75, well inside the budget of most authors.
Finally, if you’re hoping for more individual services on social media and marketing your book, Marks offers a series of video courses on how to harness the power of social networking sites to sell more books. There will be a series of 5 20-30 minute videos and 1 30 minute Skype session on how to create an on-line presence that allows you to sell books more easily. This package is only $149.99 and includes a copy of Intent to Sell: Marketing the Genre Novel.
Some additional resources:
MurderMustAdvertise– the site has articles by authors on techniques that work
The MMA Blog– more techniques by authors.
The Crime Fiction Group on LinkedIn
About Jeffrey Marks:
Jeffrey Marks was born in Georgetown, Ohio, the boyhood home of Ulysses S. Grant. Although he moved with his family at an early age, the family frequently told stories about Grant and the people of the small farming community.
At the age of twelve, he was introduced to the works of Agatha Christie via her short story collection, The Underdog and Other Stories. He finished all her books by the age of sixteen and had begun to collect mystery first editions.
After stints on the high school and college newspapers, he began to freelance. After numerous author profiles, he chose to chronicle the short but full life of mystery writer Craig Rice.
That biography (which came out in April 2001 as Who Was That Lady?) encouraged him to write mystery fiction. The Ambush of My Name is the first mystery novel by Marks to be published although he has several mystery short story anthologies on the market. He followed up with Atomic Renaissance: Women Mystery Writers of the 1940s/1950s and Anthony Boucher: A Biobibliography.
His work has won a number of awards including the an Anthony in 2009 for his Anthony Boucher biography, Barnes and Noble Prize, and he has been nominated for an Edgar (MWA), an Agatha (Malice Domestic), a Maxwell award (DWAA), and an Anthony award (Bouchercon). Today, he writes from his home in Cincinnati, which he shares with his dogs. Visit Jeff's website at: www.jeffreymarks.com/
Jeff and his course (and, naturally, his novels!) are endorsed and recommend by: Booknook.biz