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All the news that's fit to print--or not.  Check in here for our latest articles and updates about anything in the ePublishing world.

 


Intent to Sell: Marketing the Genre Novel, by Jeffrey Marks

Due to overwhelming request, we've begun migrating our previously private, "available only to Booknook.biz customers" Resources section--over 80 links and sites helpful to the Indy Published author--to our FAQ.  As part of this effort, we're adding our resources a bit at a time, focusing heavily at first on marketing tools and techniques as well as other areas (like cover designers, how to create/obtain a cover template, how to work with Twitter articles, etc.) 

Today's addition--someone well known to many of you--is Jeffrey Marks, award-winning novelist, marketing and publicity Guru, and his most recent Kindle Book, the Fourth Edition of his immensely popular "Intent to Sell:  Marketing the Genre Novel." 

For those of you who don't know Jeff, he's not talking out of his hat; he's won a number of awards including the Anthony in 2009 for his Anthony Boucher biography; Barnes and Noble Prize; he has been nominated for an Edgar (MWA), an Agatha (Malice Domestic), a Maxwell award (DWAA), and an Anthony award (Bouchercon).   We're delighted to mention that  Booknook.biz produced this fourth version for him, in digital (ePUB and MOBI) formats, but having disclosed this--we'd be recommending Jeff, his novels, his book on Marketing and his book-promotion-related classes highly regardless. 

For more information on Jeff's book, his personalized courses and available video instruction, please "click on over" to our AWEsome FAQ.  Feel free, whilst in the FAQ, to rummage around, use the search (see the little magnifying glass icon at the upper-right-hand-side of the menubar) for any relevant articles, and enjoy yourself.  We're happy to take suggestions for other article categories and specific topics.

Thanks--and we hope that you enjoy Jeff and his works as much as we do!

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Booknook Success Story: Client Tom Gates No. 1 in the iBookstore!

One of our favorite clients, Tom Gates, author of Wayward, is celebrating this week; his book has just topped the charts at iBooks, holding down the #1 spot in Travel Books, doing so in a matter of a mere few weeks. Tom talks about his book and experience in this interview in Matador. (n.b.: adult language in the interview). The book is knocking them dead on iBooks as well as Amazon, climbing to Amazon's top-ten in "travel essays," although that description doesn't do it service. Witty, charming, (and a hoot to work with), Tom shows how self-publishing can be the road forward--and a successful one, at that--for those of you with unheard voices.

Tom was also kind enough to give old Booknook.biz a plug, for which we are, of course, grateful.

To find Tom's book on your Amazon Kindle, you can click-thru this link: Wayward: Fetching Tales from a Year on the Road. Don't miss this one!

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How to Use SocialOomph.com: The Basic (and Free!) Features

How To Get Started With SocialOomph

Go to socialoomph.com to sign up for an account, which requires a username of your choice, password, email address, and a preferred time zone from which future updates will launch. You may sign up for a free account or a month-long free trial of a professional account.

Go to socialoomph.com to sign up for an account, which requires a username of your choice, password, email address, and a preferred time zone from which future updates will launch. You may sign up for a free account or a month-long free trial of a professional account.

Starting With Twitter

To synch your existing twitter account with your newly created socialoomph account, sign in and navigate via the blue menu on the left-hand side of the homepage. Conveniently, you will always be able to see this blue menu, and presumably, avoid getting lost. Scroll down to "Social Accounts." Select this option and you will be asked to authorize SocialOomph to activate your Twitter account. Once your authorization is confirmed (via email), you may begin to schedule new updates.

To schedule a new Twitter update, within the blue main menu, select "Schedule New Update." A page will appear front and center enabling you to compose the text of a future tweet, including a button to the left that shortens URLs (links) within the SocialOomph system "in-house" (This way, you can avoid using an outside link shortener, like bit.ly).

After you've reached no more than 140 characters, you can opt to:

  • save the text update as a draft
  • publish the update right now
  • publish the update a selected number of hours from now
  • or "publish at this exact date and time": you specify in the provided box

Below this update information and possible options, click on the Twitter account name you would like the update to apply to, and click the "save" button. 

To Get Started With Automation

To automate recurring messages (set the same messages to tweet itself several times a day or week), and to be able to schedule @Replies within SocialOomph (to tweet a message to a specific Twitter user), you must update to SocialOomph Professional. In the professional service of this section, you will see these features in plain view on this "Schedule New Update" page.

To automate followers, set up automatic welcome messages, and manage your @Replies Digest Email, go to "Social Accounts" in the main menu, and in the drop-down menu select "Manage Accounts." You will now see your SocialOomph-affiliated Twitter accounts in a grid, with specified automated options.

Across the top from left to right, you can see:

  • the total number of updates scheduled through SocialOomph (TOT)
  • the number of unpublished scheduled updates (Q'D)
  • whether you've automated a welcome message to new followers (MSG)
  • whether you have authorized to automatically follow those who follow you (FLW)
  • whether you have chosen to vet all your followers (VET)
  • whether you have opted to automatically unfollow certain followers (UNF)
  • and whether you have set up an @Replies digest to receive email notifications of twitter users sending you messages via @Reply.

 

To edit any of these features, click on "Edit" under the "Actions" box in the grid at the far right. Here, you can check/un-check "Auto Welcome" to send automated welcome messages to new followers; below this option, you may write your welcome message. Note: some savvy networking/marketing types suggest that your AutoWelcome message be some sort of clever question, which, depending on your purposes for using Twitter, might enable you to better facilitate conversation with your followers (i.e.: Thanks for following! What is your #1 reason for tweeting?")

Below the auto welcome section, you can check or un-check "Auto Follow" to automatically follow new followers. Alternatively, you can check or un-check "Vet Followers" to receive an email when a person follows you, placing the automation of a new follower on hold for 3 days so that you can manually approve or reject the action. If you have checked this option, in order to edit new followers, go to the left-hand main menu, and click on "Followers/Friends." Select "Vet Followers/Friends" in the drop down menu. Here you will see a list of new followers, which you can choose to follow/unfollow. You may also select "Settings" in the middle of the page to set specific parameters regarding what kinds of followers you do or do not follow, for example, based on how long that Twitter account has been in use, how active it is, etc. Presumably, this helps you filter out Twitter accounts that are likely to spam.

At the bottom of this page is an "Optional @Replies Digest Email" option. To receive an email notification from SocialOomph every time a Twitter user mentions you in their feed as an @Reply, click the "Email me an @replies digest" box.

To keep track of how many new followers you may or may not have, go to the main menu, then go down to "Social Accounts," and click "Automation Stats" in the drop down menu. Here, SocialOomph tells you how many new followers you have and how many new DirectMessages have gone out to your new followers, and how many messages are pending. These stats change every 10 hours, and SocialOomph specifies in this section how much time is left before the next turnaround in counting followers.

Using SocialOomph's free account, you may also monitor your followers by category and set up email alerts by keyword. In the main menu, go down to "Monitors" then click on Channels > View Channels. With a free account, you can view the updates of those you follow by categories provided by SocialOomph, i.e., you can view only updates pertaining to "Breaking News," "Twitter Management," or "Entertainment." To view and/or change these channels, click on the drop down arrow at the top of the page and select a channel, or upgrade to a professional account to create your own channels.

To monitor happenings on Twitter via keyword, go down to "Monitors" in the main menu then click on "Keyword Alert Emails" in the drop down menu. On the main page, you can now list keywords you would like SocialOomph to keep track of among those you follow, and you can specify how often you'd like to receive an alert by email. You can choose to use the "Power Keyword Wizard" located at the top of this page to set up exact phrases of keywords, searches by hashtag, language, specific people, and locations. This feature allows you to keep track of trends on Twitter and interact more efficiently with those you follow and those who follow you, without the burden of staying logged in to Twitter all day every day.

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Social Network Mass Management: SocialOomph or HootSuite?

Too Busy For Social Media?

In a day and age in which it is deemed important to both personal and professional networking/marketing to be consistently plugged into social networks, those of you who have other things to do (and I would hope that's most) may want to sign up for SocialOomph or HootSuite, both social network mass-management tools.  I mean, who has time to watch 7 different open tabs in a browser, trying to find out if a Twitter user is talking about their book, while someone else on Facebook is discussing a topic that's at the heart of their novel? 

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Jenny Blake Self-Published Author's Spreadsheet, #3

Below is a list of websites, ezines, and blogs, whose contributors post more in-depth reviews of featured books and ebooks. Again, the sites are ranked by Alexa number: the lower the number, the more popular the site. You can submit your work to all of them, although it goes without saying that a submission will not necessarily result in a review, favorable or otherwise!

Again, we also recommend considering using other resources, to find Amazon Top Reviewers, and to inquire--directly, politely and showing that you've actually read their reviews--of them for reviews. 

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Booknook.biz is the ONLY company on the Official Amazon Publishing Service Providers and Resources List located in the USA or even in North America. 
We've made more than 4,000 eBooks and hundreds of print books.

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